The global dietary supplements market is estimated at USD 179.53 billion in 2024 and is projected to reach USD 258.75 billion by 2029, at a CAGR of 7.6% from 2024 to 2029. Dietary supplements are witnessing rapid growth, with several key factors driving the trend toward plant-based diets, health and wellness awareness, and the overall pervasiveness of social media. As more consumers choose plant-based lifestyles there will be a growing demand for supplements that reflect those values. Dairy and meat alternatives are gradually shaping the traditional food industry, and this shift is increasing the need for plant-based dietary supplements focusing on sustainability, cruelty-free, and a health-focused platform.
The growing awareness of wellness and health issues has been a key factor driving the increase in demand for vegan supplements. Consumers are becoming more aware of the impact their dietary habits have on their well-being in general. This awareness has now brought with it a high demand for supplements that are healthy nutrition enhancers, energy creators, and immunity boosters, which align with plant-based standards. For example, people using a vegan diet can face difficulties in meeting their protein or vitamin needs, which is why these individuals have started turning towards plant-based supplements in these areas.
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Adults as Key Drivers in the Dietary Supplements Market (2024–2029)
The dietary supplements market is projected to be dominated by adult consumers during the forecast period from 2024 to 2029. This trend is fueled by an increasing focus on health and wellness among adults, who now turn to supplements for more than just addressing nutritional deficiencies. Adults across various age groups—ranging from young adults aiming to enhance fitness and energy levels to middle-aged and older individuals managing chronic conditions and supporting healthy aging—are seeking tailored solutions for their health concerns.
This demographic has grown more informed about the multifaceted nature of well-being, incorporating psychological and physiological dimensions. Supplements targeting cognitive enhancement, stress management, mood stabilization, and sleep quality are in high demand. Younger adults, in particular, are driving growth through their interest in fitness and wellness, fueling the need for supplements that support athletic performance, muscle recovery, and energy enhancement. Popular products in this segment include protein powders, amino acids, creatine, and pre-workout formulas, widely embraced by those engaging in physical training and active lifestyles.
Sports Nutrition: A Leading Sub-Segment in the Market
Sports nutrition continues to hold a significant share of the dietary supplements market, driven by the increasing adoption of fitness-focused lifestyles and a growing number of individuals participating in endurance sports, gym workouts, cycling, running, and strength training. Consumers in this segment seek products that boost energy, improve endurance, support muscle growth, and expedite recovery.
Key products dominating this space include protein powders, branched-chain amino acids (BCAAs), creatine, and pre- and post-workout supplements. For instance, whey protein is widely recognized for its role in muscle repair and growth, while creatine is favored for enhancing strength and performance during high-intensity activities.
The demand for sports nutrition supplements is further bolstered by rising awareness of the importance of proper nutrition in achieving fitness goals and improving physical performance. Continuous innovation and the introduction of customized solutions tailored to specific fitness needs are expected to drive sustained growth in this segment in the years ahead.
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Europe holds a significant market share in the dietary supplements market.
The European market is characterized by strict regulations that foster consumer trust and drive market growth. The European Union (EU) enforces comprehensive rules for the production, marketing, and sale of dietary supplements, ensuring that products adhere to rigorous safety, quality, and effectiveness standards. This is particularly important in a region where consumers are becoming more discerning about ingredients and health claims. For instance, the EU’s Health Claims Regulation mandates that any claims made about supplements be supported by scientific evidence. This regulation is crucial in maintaining high product standards and protecting consumers from misleading or unproven claims. At the same time, it has encouraged innovation, with companies developing products backed by solid clinical research to stand out in the market. Overall, the regulatory framework guarantees that only reliable, high-quality supplements are available, strengthening consumer trust and promoting greater adoption.
Leading Dietary Supplements Companies
The report profiles key players such as Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), Bayer AG (Germany), Haleon Group of Companies (UK), Herbalife International of America, Inc. (US), Nature’s Sunshine Products, Inc (US), Bionova (India), Arkopharma (France), American Health (US), H&H Group (Hong Kong), Nu Skin (US), and Vitaco (New Zealand).
Abbott (US)
Abbott is a US multinational firm of pharmacy goods and healthcare company that specializes in producing a series of healthcare products that include pharmaceuticals, medical devices, diagnostics, and nutritional products. Supplements products are available in a series to provide full support towards general wellness through required vitamins, minerals, and nutrients which a human diet may possibly miss out on. These supplements address specific health needs and are targeted toward various functions, such as prenatal health, infant and child nutrition, sports nutrition, and specially designed supplements for the elderly.
Abbott has a significant global reach, operating in several countries, catering to different markets, and fulfilling a variety of consumer needs. The regions where Abbott has a large presence in the dietary supplement market include North America, Europe, Asia Pacific, Latin America, and the Middle East. This wide reach enables the company to adjust its offerings to local preferences and regulatory demands, thus making sure that its products are tailored to respond to the unique needs of each market. Some of the best-known Abbott brands of dietary supplements include Glucerna and Ensure.
Otsuka Holdings Co., Ltd. (Japan)
Otsuka group of companies contributes to supporting the pharmaceutical and nutraceutical businesses in achieving better health globally. The organizational structure of Otsuka Holdings Co., Ltd consists of Otsuka Pharmaceutical, Otsuka Pharmaceutical Factory, Taiho Pharmaceutical, Otsuka Warehouse, Otsuka Chemical, Otsuka Foods, and Otsuka Medical Devices. Otsuka Holdings manages all these companies through its subsidiaries, which are divided into pharmaceuticals, nutraceuticals, consumer products, and other businesses. Pharmaceutical products, functional foods and beverages, alcoholic beverages, cosmetics, fine chemicals, functional chemicals, electronic equipment, medical devices, and OTC comprise a diversified portfolio of products in the company’s product portfolio. It operates in North America, Europe, and Asia.
Key Questions Addressed by the Dietary Supplements Market Report:
- What are dietary supplements?
- What factors drive the growth of the dietary supplements market?
- What are the main segments in the dietary supplements market?
- What are the key trends in the dietary supplements market?
- What are the challenges in the dietary supplements market?
- Who are the key players in the dietary supplements market?
- How do market research reports help in the dietary supplements market?
- What geographical regions have the highest demand for dietary supplements?
- What is the market outlook for dietary supplements?
- How does market research predict consumer preferences in dietary supplements?