The global Advanced Driver Assistance Systems Market size is expected to grow from 334 million units in 2024 to 655 million units by 2030, at a CAGR of 11.9%. The Advanced Driver Assistance Systems Market is witnessing robust growth driven by increasing demand for electric and autonomous vehicles, which may drive the market for ADAS systems.
The application Software segment is estimated to exhibit the fastest growth in the global ADAS market.
Application software is expected to have significant growth opportunities in the automotive software market during the forecast period. This is attributed to the increasing sales of ADAS-equipped vehicles and the rising demand for connected technologies. Enterprises such as Honda Motor Co., Ltd. (Japan), Toyota Motor Corporation (Japan), Mahindra & Mahindra Limited (India), BYD (China), and MG Motor (UK), among others, provide Advanced Driver Assistance Systems (ADAS) functionalities. These functionalities encompass adaptive cruise control, lane-keeping assist, lane departure warning, automatic emergency braking, traffic sign recognition, blind-spot detection, and rear collision warning. The effective operation of these features mandates that application software be capable of functioning efficiently within a real-time environment. In India, automotive Original Equipment Manufacturers (OEMs) such as Mahindra & Mahindra Limited and Morris Garages offer Advanced Driver Assistance Systems (ADAS) functionalities. These include adaptive cruise control with stop-and-go functionality, lane-keep assist, and traffic sign recognition.
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BEV segment is expected to have the largest share in the global ADAS market
The BEV is expected to grow the largest in terms of volume. Owing to the governments of India, China, the United States, and European nations provide subsidies for electric infrastructure, consequently fostering expansion within the Battery Electric Vehicles (BEVs) segment. OEMs respond by introducing new electric iterations of existing Internal Combustion Engine (ICE) models. Furthermore, heightened competition from prominent Electric Vehicle (EV) manufacturers like Tesla prompts traditional OEMs to strategize incorporating additional safety and driving assistance features to maintain competitiveness. Prominent automakers such as BMW, BYD, Tesla, Mercedes Benz, and Audi increasingly focus on eco-friendly vehicles equipped with enhanced driving comfort features. For instance, in September 2023, BYD expanded its sales in Southeast Asia through partnerships with regional distributors. As a result, the anticipated increase in demand for ADAS solutions within the electric vehicle segment is projected for the forecast period.
Europe Region Holds the Largest Share of the ADAS Market.
Europe is estimated to be the fastest Advanced Driver Assistance Systems Market by 2030. Despite the recent global automotive slowdown, the European automotive market has consistently grown over the past six years. This was evident in January 2024, when the European Union’s new car market rebounded with a robust 12.1% year-on-year increase in car registrations, totaling 851,690 units, following a slowdown in December 2023. Leading European automotive manufacturers have offered high-performance engines and advanced safety features to maintain competitiveness. Sales of passenger cars by major automakers such as the Volkswagen Group, Mercedes-Benz, Renault, Hyundai, BMW, Toyota, and Stellantis have fueled demand for ADAS-enabled vehicles in the region.
Key Market Players:
The ADAS market is dominated by global players such as Robert Bosch GmbH (Germany), Continental AG (Germany), ZF Friedrichshafen (Germany), Denso (Japan), and Magna International (Canada), among others. These companies adopted new product development strategies, expansion, partnerships & collaborations, and mergers & acquisitions to gain traction in the market.
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