The in-vehicle infotainment market size is projected to grow from USD 16.4 billion in 2023 to USD 28.3 billion by 2028, at a CAGR of 11.6%. The in-vehicle Infotainment system aggregates all the vehicle’s infotainment functions, including tuner reception, media connectivity, audio playback, navigation, and HMI. It offers solutions such as audio/video entertainment and information content, including radio, media player, TV and video, telephony, navigation, speech control, apps, and connectivity features, which bring digital life right on the road. Asia-Pacific remains the key market for in-vehicle infotainment, though the demand is also substantial in Europe and North America.
“Embedded infotainments are estimated to account for the largest market in 2023.”
Embedded systems are estimated to be the largest in-vehicle infotainment systems during the forecast period in terms of value. Embedded infotainment systems were earlier available in premium cars owing to the high cost of these systems. However, the growth of the SUV segment and the adoption of these systems in mid-range passenger vehicles has increased the demand for embedded systems. Mid-range vehicle producers such as MG, Hyundai, Kia, and Honda actively add the latest features, such as embedded connectivity, HUD, and ADAS, in their vehicle models. In Europe, regulatory mandates are the prime factor that drives the embedded system market growth. Starting on March 31, 2018, it became mandatory to be installed EU-wide 112 emergency assistance in all newly manufactured passenger car models. This system connects the vehicle to emergency services following a collision and provides location and impact information to the nearest emergency response center.
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Android Automotive to register the fastest growth of all in-vehicle infotainment operating systems
Android is speculated to grow fastest during the forecast period. The adoption of Android OS is an open-source platform gaining traction due to its cost advantages, higher flexibility while developing programs, and increasing availability of services with a large user base worldwide. This platform offers a cost-effective solution compared to other systems, making implementing it more affordable. The development and commercialization of Android Automotive OS have attracted the attention of numerous automotive suppliers and original equipment manufacturers (OEMs). For example, prominent automakers such as General Motors and Stellantis have made significant announcements regarding adopting Google’s new Android operating system for powering infotainment systems across their entire vehicle lineup by the end of 2023. Also, Ford and Lincoln cars will switch to the same platform in two years, while others, including some Dodge models and the Lucid Air, use an Android-based system without Google Automotive Services. Collaborations between companies like Audi and Volvo with Google have resulted in the utilization of upgraded versions of infotainment systems. This widespread adoption indicates the growing prominence of Android OS and positions it as a key operating system for in-vehicle infotainment companies in the upcoming years.
Asia Pacific is projected to be the largest regional market.
During the forecast period, Asia Pacific holds the largest share of the in-vehicle infotainment market. It witnessed higher growth in vehicle production than Europe and North America due to the availability of labor at lower wages, reduced production costs, lenient vehicle safety norms, and government initiatives for FDIs in the region. Vehicle production is driven mainly by countries such as China, South Korea, India, and Japan, which contribute ~88-90% of the total production of vehicles, and these countries within the region contributed ~59% of the global vehicle production in 2022. Thus, increasing vehicle production, changing consumer preferences, and growing per capita income of the middle-class population are driving the vehicle demand and encouraging automotive OEMs to increase production capacity and offer infotainment systems in lower-range cars as well.
Key Market Players
The in-vehicle Infotainment market is consolidated. Harman International (US), Panasonic Corporation (Japan), Alps Alpine Co Ltd (Japan), Robert Bosch GmbH (Germany), and Continental AG(Germany) are the key companies operating in the market.
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